MARKETING

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Marketing is used to identify the customer, to keep the customer, and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and overcapacities in the last 2-3 centuries. Companies then shifted the focus from production to the customer in order to stay profitable.

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

marketing is: marketers to conduct business activities in order to meet the needs of the market with goods and or services, set prices, distribute, and promote them through the process of exchange in order to satisfy customers and achieve its goals.

purpose: for the sake of the company, consumers are satisfied because customer needs are met will be a profitable enterprise customers. in other words, corporate objectives will be achieved through the attainment of customer objectives. marketing is also not a monopoly business activity that basing profits only. nonprofitpun individual or organization needs to conduct marketing activities for the achievement of objectives.

to conduct marketing, marketers need to do activities - functional activities.

functions - marketing functions are:

purchase, sale, delivery, storage, standardization and classification, packaging, risk responsibility, funding, and control of marketing information,

activity - the activity is a universal marketing functions. meaning, as every marketer will need all or all of the activities - these activities, however do not have any activity would or should ditindakkan own. individual or other organization may conduct activities - such activity is independent to corporate interests. eg sending function is not done alone, but carried out by the travel agency, functions performed by advertising agencies and so forth.